Our Customers
Alpha School of Massage serves 3 different but related customer groups.
Students
Student Clients
Spa Partners
This is you!
Each group is unique but all dependent on each other. While our job serving each group is different to the group, we strive to serve them all with excellence.
Our Students
Our students are the backbone of what we do. Without them a school doesn’t exist. We need to serve them well in every aspect that will be important to them. They need great education to pass the MBLEX (State Licensing Exams). They need the hands-on skills that will ensure they get returning clients when they are in the field. They need client service skills that will win their clients before they touch them.
Great Education: Alpha Anywhere, our online education, delivers quality material in the form of video lectures and demonstrations by our staff of Massage instructors. Our lead instructor is Michael Garcia who is a Registered Nurse as well as a Licensed Massage Therapist. He has been teaching our students since 1995 and continues in our video lecture series in Alpha Anywhere.
Hands-on Skills: Our program is built around our student clinic. You can have all the book knowledge in the world, but Massage Therapy is about touch. Clients will need to enjoy a therapist’s touch. To ensure that happens we provide an abundance of clinical experience. Our students have two programs to choose from and both programs provide ample opportunity for touch.
Client Service: Ample opportunity for touch is ample opportunity to learn excellent client service skills. Every client our students touch is a chance to hone client relations. First impressions come from the first interaction which generally isn’t touch, so students need these client service skills as a foundation to build upon with their touch to excel.
We do all of this for just $129 a month in most cases, so it is debt-free education for the student. It’s a hybrid program so it convenient, having 40 to 50% of the program delivered online. Inexpensive and convenient is why Alpha excels in enrollment. It can be offered live as well.
Their Clients
Our model depends upon a healthy student clinic. The clients, who come to a student clinic for reduced massage rates, are the main revenue source. They need to be happy, and we need them to return. We train our students well to ensure our clients enjoy their services. We train our students to treat their clients well before and after the service, so they feel welcomed and appreciated throughout their visit. And we train our front desk staff to treat our clients like they are coming to the nicest spas in town. Smiles, greetings, standing, are just part of our way of making clients feel welcomed in our student clinic. We operate like a massage spa for the benefit of our students and clients.
Our Spa Partners
We never forget that our main product is our graduates. Our graduates join the workforce with Alpha School of Massage on their resumes. Our graduates’ skill in and out of the service room is important to our long-term success. Employers need to be happy with our product. Because of work in the student clinic employers see our graduates as the best in our markets. They call us for graduates. They seek our graduates out. They even sneak into our clinic to recruit in the service rooms while they are getting services. Our graduates make us the talk of the industry on the employer side. Our partner’s success is important to us, it is key to us, and we ensure that they see us as a key to their success too.
I’m sure you can see that this is you. You are the Spa Partner.
